This first picture is my initial attempt at a magazine advert for the bands tour. I decided to utilise the same actor we used for the music video to create a strong image for the magazine advert. I decided that an image of the 'artist' was essential for the advert in order to strengthen the marketing of the band, rather than just the Digipak or band tour.
This initial attempt was quite simple, as i was trying to generate ideas for imagery by practicing. I decided that locations and dates were essential as i was advertising a band tour, so decided to make these texts plus the band image cover the majority of the advertisement. I also thought to include reviews of their live performances from similar magazines (2 of the ones used) as i used for one of my Digipak inside cover.

Idea 2:
This second picture is the same as the initial idea, however i thought that changing the layout of the text could spark up more interest on the face of the advert, as i have seen adverts in magazines such as NME or Outline with tour dates set out in this fashion. I have also added 'small print' at the bottom of the advert, displaying information about the tour performance prices and times, along with where tickets could be bought online. This was to make the image more professional, as again adverts in magazines or flyers handed out usually include this simple information to make sure audiences can easily access the band, instead of having to search for tickets or information.
I decided to take a different approach with my 3rd attempt, with inspiration from previous ideas, my Digipak front cover and other various adverts i have seen. In this picture, i placed more emphasis on the name of the band, The Wild Wolves, and changed the picture to match the editing style of the digipak front cover, creating a strong link between the 2 print productions. I kept my preferred layout of the dates, and changed the setting of the reviews, adding in a number out of 5 stars along with the quotes, to strengthen their image. Making the text above and around the picture exaggerate the image of the artist. This copy also includes the small print of the venue times, prices and online information sources.
This next idea was rather spontaneous, and is a revision of my second idea. I decided to try out some photoshop elements effects on the artists picture, to make the image stand out more. I also made the background lighter, as the black background seemed a little dull and grim, so i thought a lighter background would give an overall lighter view to the band and the advert, similar to the light-hearted and light mise-en-scene in our music video.

Idea 5:
This last idea uses the same image and effect as the 3rd idea, however i have chosen a more interesting and strong font and layout for the band name. I got this idea from another tour advert for the band Chester French, who had an interesting display of the band name. I have also chosen to keep the reviews and the small-print at the bottom, with the tour dates at the top. This has a similar yet warmer light background as the previous idea, and i experimented this time with a landscape advert rather than portrait, to see if the layout would suit this version better.



I think your first idea is the clearest and most effective, but remember I told the class that this advert is advertising the digipak not a tour. Thus you need to make this very clear on the advert re text.
ReplyDeleteFor example ....release date of Wild Wolves album (you could insert an image of the front cover of your digipak but don't worry if you can't) but importantly note the focus of the advert. I note in your final comment that you are aware of this.
I'd remove some of the tour dates and perhaps instead, "touring Britain during June...." Ms B