Magazine Advert - Placement

For the placement of the advert featuring the album release of The Wild Wolves, I have decided on 2 magazines. These 2 magazines would be NME and Outline.


NME is the New Musical Express, as mentioned in an earlier post. It's a weekly magazine featuring and concentrating on music. It has featured many successful bands, for example The Libertines, Arctic Monkeys and Bloc Party - all of which carry a certain element of the Indie genre. In 2008, the band started including softer bands like Coldplay - instead of just hard Indie, Rock and Indie-Rock - this is a good element to the magazine as The Wild Wolves are a soft Folk-Indie band, not Indie-Rock. This makes the magazine highly suitable for the advert to be featured in, as it fits in well with the genre, and it calls itself 'New Music Express' - introducing and promoting new artists - suiting the advert type of a debut album release. The magazine is also strongly linked to the NME ShockWaves tours, which includes a specific Indie Rock Tour and an Indie Rave Tour - featuring bands such as The Big Pink, The Ting Tings, La Roux and a band we have related our band to multiple times, Florence & The Machine.
In NME, there are a few pages dedicated soley to advertising bands tours and album releases. The advert i have made for The Wild Wolves debut album release will be featured among these pages, featuring as an A5 landscape portrait - taking up half of one of the pages in the spread, as the pages of NME are A4 in size.

Outline is a more local magazine, with a huge promotion link to their 'Outline Online' website. As the magazine features gig reviews and listings from bands around Norwich and Cambridge, the magazine is well suited to advertising The Wild Wolves as a local band. Outline also promoted newer acts and their successes, such as The Kabeedies and The Lost Levels. The Kabeedies (and other multiple bands featured in Outline) are strong Indie in genre, showing that the magazine also fits with the band in that style.
The advert would feature on half a page, which is relatively smaller than NME as the pages are A5 size, however half a page fits the advert in nicely, which is landscape, and this is also due to the fact that Outline have a smaller spread of adverts within its magazine than NME.