Tuesday, 15 September 2009

Music Industry Research - Initial Ideas

Looking at women who are represented in a "bad" way to the public (1. Lady gaga
2. Christina Agularia
3. Britney spears/Jessica Simpson
4. Shakira
5. Katy Perry),
looking at women who are represented in a better/"good" way to the public (1. Kelly Clarkson
2. Celine Dion
3. Dido
4. Adele
5. Duffy)
and looking at women who are represented in a mixed way, good and bad, to the public (1. Beyonce Knowles).

All of these artists are in the "Pop" genre, however are seen by the industry and their audiences in different ways. It is also notable that the type of Pop music that comes from the badly represented females has similarities within that group, however differs to that of the good represented females, which are also similar within the group. I will also be looking at this further.


MORE TO COME...

Monday, 14 September 2009

14-09-09 Morning Visual Practice 2

1st go:
First off we tried using my desk as a sort of shadow puppet theatre, with the desk covered in a bed sheet, so the light could easily go through it and the shadows easily seen. We used a lamp light, which was a bit dim and didn't really display the stars we punched into our card as well as we liked. As shown by the first few photos:



We noticed that by using 2 lamps, instead of making it brighter and creating a sharper image, we got 2 shadows of the same thing. We tried this out with the tree's, which ended up with quite a nice effect of layers of trees looking more like a forest.

Storyboards for Music Video & Narrative

I produced my story boards on a whiteboard with black marker, and took photos of these as i went along. I found this easier to demonstrate editing techniques (shown below the picture) and other simlple information about the shot (such as Animation vs. Real life, or the colour of the shot).

Animation:
The animation sequence we decided should come first, leading to the real life section.
It will contain the following 7 shot-storyboards, depicting a wolfs journey through a wood scene, made with stop animation and shadows.

These first 3 storyboard shots show the introduction of the music video, presenting the band name and song title. The band name will be presented as stars in the animation and will come across the screen. Then the shot moves down to show the title, on a scroll of parchment. The camera "zooms out" to show the parchment as it flies off with the cut out birds holding it up.



These next 2 shots consist of the wolfs journey through the woodland, with additional small generic details to make the shots more interesting. This includes the saxophone and the trilby hat plan on the 2nd picture. We also plan to add in additional features such as a squirrel, owl and birds.

These last shots of animation show the wolf encountering a special part of the woods, and entering inside a tree (which will eventually lead him to the real world, and consequently the real life section of our music video). We plan to end these with a shutter black out from the top and from the bottom, to give the appearance of the wolf blinking. This will then lead to the real life part as it is shot from the wolfs point of view.

Real Life:
The real life section of our video will follow the animation video, linking the animation and video with the style of camera work and the type of shots. We decided to use the camera as the wolf's eyes as "Wolf-cam" to continue from the animation.
These first shots of the real life show the wolf exiting into the real world, and encountering the actors that will be posing as the band members. This will be shot from the wolfs point of view with a hand held camera. The wolf will interact with the band members through green areas and down a sunny road.


These last shots of the real life will show the wolf leading the band back into a source of light, which will be the entrance to the other animate world. This will be done from a dark room to an extremely bright room so that the contrast is correct, letting the light engulf the band members as they exit the real world. The wolf exits last, and the doow closes to a blackout on the last beat of the song.

Developing on Initial Ideas (Lyics linked to visuals) & Visual Experiments (Shadow Puppetry)

For the first part of the video, we start in a "magical" world in a sense, which is our use of shadow puppetry showing the wolf in the woods. We will be using cut out images in cardboard to form a shadow onto a plain surface. Below is a quick sketch of what we hope the forest will look like:

The equipment used to make the cut outs is shown below. Scissors, compasses (or needles), blank surface and a light source. (In this experiment a desk lamp against a white wall was used)
The first experiment of the cut-outs was to see how the technique works and how to improve on it. We would probably need a stronger light source, and thicker cut outs as the paper wasn't a crisp black for the shadow. A darker room and stronger light source could also help this, or adjusting contrast when we come to edit it.


To begin the practice, a simple circle cut from paper, which represents the starting of the video of the moon at night. This is shown in the picture below, with the shadow from the paper and light casting onto the wall:


Next, add some stars by puncturing the paper with the compasses, as we are hoping for a starry night with the moon at the introduction. The glowing ring of light around the moon may be lost when we use harder paper such as cardboard.


From the idea in our story boards, we wanted the name of the band in the sky, created out of starts or fire flies, both of which would need planning and good editing. Again, compasses can puncture the paper to create the name in the sky (& again, contrast could help here too, making the writing clearer):


We had then planned to show the name of the song, "Moon Song", with the moon as an "O". However, we have decided to use the moon in "The Wild Wolves" as the "o" in "wolves" as this is the first shot that comes up with the moon. Below is the song name made out of stars, which cold fade in if we fade out the band name, so the "o" in "song" could also be the moon:

The next image, below, shows how we could develop the forest. It would probably take a while to create a whole forest, however Caroline also does Technology, and could get permission from her teacher to use the Laser Cutter, however we may be able to make them by hand. We would have mre layers of tree's to make it look more like a forest, however a few tree's are shown below:

This final image shows the Wolf amongst the trees at the bottom of the picture. It is quite blurry, though thicker card would probably help show the ragged fur we are hoping to create with the wolf. In our final image of the woods, we hope to have folk/ska indicators in the woods, such as a trilby hat resting on a branch, or a trumpet hanging or laying next to a tree (as a trumpet is used in the song, or a saxaphone) to focus on the genre of music we are portraying.


The mise-en-scene of the animation is woodland, beneath the moonlit sky from the introduction with the wolf. This is the general overview, as i mentioned in my "Initial Idea's post". We picked this to animate, as if you listen to/read the lyrics, the song "Moon Song" is unsurprisingly about the moon and the night-time. We have decided to link this with the video by placing it at night-time/sunset and including the moon. We have included the wolf because wolves have a strong connection to the moon (especially were-wolves) and it also linked in perfectly with the name of the band - The Wild Wolves.

Initial Character Ideas for Music Video

The picture below, sketched by Caroline Gooch, shows an idea of what we would like our music video characters to look like. The wolf will be a silhouette during the parts of the video where we use shadow puppetry, meaning we'll have to cut out a wolf-like shape out of cardboard. However in the "real life" parts we may have to use a husky dog or something similar, if we can find one... as we don't have an actual wolf.
Below the wolf is the band, "The Wild Wolves" with artistic edits. The bands clothing are typical for that of folk/ska/indie bands, including trilby hats, shirts, jeans, cardi's, messy hair and dresses/shorts with leggins for girls. We are planning to use the band, or actors playing the band, in part of the music video, so we will be using similar clothes and props to what the picture below illustrates.

Tuesday, 8 September 2009

Music Industry Research Proposal

Topic:
How are female acts represented in the Pop genre? Is this a good or bad representation and how does it affect up and coming female Pop acts?

Reason for choosing this topic:
I will be able to use lots of examples to back up facts or opinions, and i think the topic is interesting and a widely talked about and debated over subject within the music industry/students.

What do you expect to find out?
What type representation seems to be most common, and if this affects how successful the artist becomes - so does it affect new artists? Also, if the representation has changed much over the past 10 or so years. I suspect most acts will be a bad representation of females, as main pop acts i see don't seem respectful of their bodies or femininity.

How will it help develop understanding for the Year 13 coursework?
It will help me understand the conventions of the Pop genre of music - artists in the video, which could help me in my making of my video, however the music I'm using is not pop. Also, within the music industry, it would show how pop influences and encourages things from new acts and generations.

How will you express your findings?
PowerPoint presentation with video examples o blog work if i can't use PowerPoint. Words and music video examples.

What research will you carry out?
- Questionnaires
- Charts (Singles/Albums/Success rates of artists)
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More Ideas From An Inspirational Advert



This is a link to the advert for Surf's twilight sensations softner, which has given us ideas and inspiration on how to do our animation part of our music video, as the whole advert was shot by camera without special effects. A few images from the advert are shown below, which we hope to recreate, like the wood/forest, however our set would be alot smaller, and we would probably have less movement from the trees and objects in the woods, as we dont have the means to create smooth and flowing movement of cardboard cut outs...

Below are some more examples of shadow puppetry, which could help with our ideas on how to create the imagery of the wolf, and the tree's etc: