Music Video: The Wild Wolves - Moon Song

Our final submission of our music video of The Wild Wolves song, "Moon Song":

Revised: Digipak - Planning of Final Submission

For the final submission of my digipak panels, I decided on 6 panels instead of 4. As most album's have inside booklets about the album and the band, i also wanted to create a shorter version so as to include extra information without making the panels messy, unreadable or too busy.

For the front cover, I decided on using a picture of my artist for most of the mise-en-scene, with an image of a wolf (that i will personally draw on photoshop) standing over him. I also decided to include a soft background from the animation of my music video, to create a better texture in the mise-en-scene.

After looking at various other artist's albums i have decided upon including a panel for reviews of the band (and album), a panel dedicated to the lyrics of the "hit single" (as a booklet of ALL lyrics are found in most album packages), a panel behind the CD of the online information for the band and a back-panel of the songs on the album, and the small print.

I think that all of this information will create a successful digipak that promotes the band and sells itself.

Magazine Advert - Final Submission

This is my final submission of a magazine advertisement for the bands Digipak, and will be placed in both Outline and NME.

Magazine Advert - Further Ideas

These newer ideas are clearly visually set out like my last idea of a magazine advert, however instead of tour dates and a tour release, this advert features reviews of the bands album, availability and online contact sites, along with the image of the front of the Digipak.

I have done both portrait and landscape versions of the advert, as shown above, as the layout will depend on which magazine the advert will go in, and whether i decide to utilise a whole or half page of the magazine for the advertisment.

Magazine Advert - Placement

For the placement of the advert featuring the album release of The Wild Wolves, I have decided on 2 magazines. These 2 magazines would be NME and Outline.


NME is the New Musical Express, as mentioned in an earlier post. It's a weekly magazine featuring and concentrating on music. It has featured many successful bands, for example The Libertines, Arctic Monkeys and Bloc Party - all of which carry a certain element of the Indie genre. In 2008, the band started including softer bands like Coldplay - instead of just hard Indie, Rock and Indie-Rock - this is a good element to the magazine as The Wild Wolves are a soft Folk-Indie band, not Indie-Rock. This makes the magazine highly suitable for the advert to be featured in, as it fits in well with the genre, and it calls itself 'New Music Express' - introducing and promoting new artists - suiting the advert type of a debut album release. The magazine is also strongly linked to the NME ShockWaves tours, which includes a specific Indie Rock Tour and an Indie Rave Tour - featuring bands such as The Big Pink, The Ting Tings, La Roux and a band we have related our band to multiple times, Florence & The Machine.
In NME, there are a few pages dedicated soley to advertising bands tours and album releases. The advert i have made for The Wild Wolves debut album release will be featured among these pages, featuring as an A5 landscape portrait - taking up half of one of the pages in the spread, as the pages of NME are A4 in size.

Outline is a more local magazine, with a huge promotion link to their 'Outline Online' website. As the magazine features gig reviews and listings from bands around Norwich and Cambridge, the magazine is well suited to advertising The Wild Wolves as a local band. Outline also promoted newer acts and their successes, such as The Kabeedies and The Lost Levels. The Kabeedies (and other multiple bands featured in Outline) are strong Indie in genre, showing that the magazine also fits with the band in that style.
The advert would feature on half a page, which is relatively smaller than NME as the pages are A5 size, however half a page fits the advert in nicely, which is landscape, and this is also due to the fact that Outline have a smaller spread of adverts within its magazine than NME.

Magazine Advert Planning of Final Submission

For my final Magazine advert, I have decided on a few strong links from the digipak.

Firstly, I decided to use the same title font, and the same reviews to promote the solidarity and consistency of the quality of the band.

I have decided on an image of the artist playing the guitar to promote to audiences the music of the band. As the magazine needs to be eye-catching, I am planning on a bright or colourful background on which i will place the edited image of the artist, which will take up around half the mise-en-scene.

I have also decided to use logos from HMV and iTunes to strengthen the image, promoting its release in stores and online to keep in time with the mass rise in sales online (legally through iTunes) - this will further be supported with links on the advert to online resources of the band including their MySpace page, their personal website (made up) and their record companies website (made up).

Finally, an image of the digipak front cover will be included to strengthen the promotion of the digipak rather than the band as a whole to focus marketing on this album - an objective of our magazine advert.

Magazine Advertisment Ideas

Idea 1:
This first picture is my initial attempt at a magazine advert for the bands tour. I decided to utilise the same actor we used for the music video to create a strong image for the magazine advert. I decided that an image of the 'artist' was essential for the advert in order to strengthen the marketing of the band, rather than just the Digipak or band tour.
This initial attempt was quite simple, as i was trying to generate ideas for imagery by practicing. I decided that locations and dates were essential as i was advertising a band tour, so decided to make these texts plus the band image cover the majority of the advertisement. I also thought to include reviews of their live performances from similar magazines (2 of the ones used) as i used for one of my Digipak inside cover.




Idea 2:
This second picture is the same as the initial idea, however i thought that changing the layout of the text could spark up more interest on the face of the advert, as i have seen adverts in magazines such as NME or Outline with tour dates set out in this fashion. I have also added 'small print' at the bottom of the advert, displaying information about the tour performance prices and times, along with where tickets could be bought online. This was to make the image more professional, as again adverts in magazines or flyers handed out usually include this simple information to make sure audiences can easily access the band, instead of having to search for tickets or information.

Idea 3:

I decided to take a different approach with my 3rd attempt, with inspiration from previous ideas, my Digipak front cover and other various adverts i have seen. In this picture, i placed more emphasis on the name of the band, The Wild Wolves, and changed the picture to match the editing style of the digipak front cover, creating a strong link between the 2 print productions. I kept my preferred layout of the dates, and changed the setting of the reviews, adding in a number out of 5 stars along with the quotes, to strengthen their image. Making the text above and around the picture exaggerate the image of the artist. This copy also includes the small print of the venue times, prices and online information sources.

Idea 4:

This next idea was rather spontaneous, and is a revision of my second idea. I decided to try out some photoshop elements effects on the artists picture, to make the image stand out more. I also made the background lighter, as the black background seemed a little dull and grim, so i thought a lighter background would give an overall lighter view to the band and the advert, similar to the light-hearted and light mise-en-scene in our music video.

Idea 5:
This last idea uses the same image and effect as the 3rd idea, however i have chosen a more interesting and strong font and layout for the band name. I got this idea from another tour advert for the band Chester French, who had an interesting display of the band name. I have also chosen to keep the reviews and the small-print at the bottom, with the tour dates at the top. This has a similar yet warmer light background as the previous idea, and i experimented this time with a landscape advert rather than portrait, to see if the layout would suit this version better.

However we have now been told our adverts need to feature on advertising the album release rather than a band tour, so i will be using these ideas as frameworks to revise ideas and advertise the album, but keeping the style and imagery of these initial ideas.

Digipak Panels - Final Submissions

Front Cover:


1st Page of Booklet:


2nd Page of Booklet:

Last Page of Booklet:

Behind The CD Holder panel:

Back Cover: